to sell oneself shortto sell someone shortto sell someone something or oneself as somethingto send chills down somebody's spineto send chills up and down the spineto send shivers down someones spineto send shivers up somebodys spineto send somebody to coventryto send someone on a wild goose chaseto serve asto serve as a guinea pigto serve as a mouthpieceto serve as one's replacementto serve as one's substituteto serve as somethingto serve as the driving forceto serve as the driving force behind someone or somethingto set a recordto set alarm bells ringingto set an alarmto set asideto set directionto set down asto set my heart onto set off alarm bellsto set one down as somethingto set someone something or oneself up as someone or somethingto set the alarm bells ringingto set the bar higherto set the contextto set the courseto set the record straightto set up a businessto set up asto settleto settle in a placeto seven houses awayto shake in ones shoesto shameto share a life meansto share ups and downsto shed crocodile tearsto shed lightto shell outto shift riskto shootto shoot a little lowerto shoot for the starsto shoot from the hipto shoot yourself in the foot