WEBVTT FILE

1
00:00:07.940 --> 00:00:12.180
When I was asked to do a presentation on ‘Where
WebWare is going, and what I can do to help

2
00:00:12.180 --> 00:00:16.059
it get there,’ my first thought was simple:
me!

3
00:00:16.059 --> 00:00:20.930
As you’ve already seen, I’ve got a lot
of skills, and the right kind of personality

4
00:00:20.930 --> 00:00:22.930
needed to do a job like this...

5
00:00:22.930 --> 00:00:24.800
Here’s a slide I made!

6
00:00:24.800 --> 00:00:29.520
You see that – that’s my sales team – they
love me!

7
00:00:29.520 --> 00:00:33.110
Certainly going to be sad to see me leave...

8
00:00:33.110 --> 00:00:36.300
Outside the box thinking – that’s what
I’ve got...!

9
00:00:36.300 --> 00:00:37.300
Ok.

10
00:00:37.300 --> 00:00:43.319
To start with, I did a careful SWOT analysis
using the data I had available, which is obviously

11
00:00:43.320 --> 00:00:44.970
only partial.

12
00:00:44.970 --> 00:00:52.879
I looked at aspects such as competitors, online
visibility, changing technologies and R&D...

13
00:00:52.879 --> 00:00:57.969
On the basis of this, I believe WebWare should
carry out some careful market research, strengthen

14
00:00:57.969 --> 00:01:04.069
its brand awareness in secondary markets,
and improve the flexibility of its offer.

15
00:01:04.069 --> 00:01:09.259
If this produces positive results, I think
it should be possible to maintain the premium

16
00:01:09.260 --> 00:01:10.370
pricing policy...

17
00:01:10.370 --> 00:01:17.280
Here’s the sales figures for the last job
I did – all down to me!

18
00:01:17.280 --> 00:01:19.360
Blue sky thinking!

19
00:01:19.360 --> 00:01:26.120
Finally, to finish my presentation, I’d
like to play you a song I wrote...

20
00:01:26.120 --> 00:01:29.550
Ok, Ok... that’s enough.

21
00:01:29.550 --> 00:01:30.550
Thanks Daniel...

22
00:01:30.550 --> 00:01:31.550
Great!

23
00:01:31.550 --> 00:01:33.030
So does that mean I’ve got the job?

24
00:01:33.030 --> 00:01:37.030
Erm, we’ll be in touch over the next five
days to let you know...

25
00:01:37.030 --> 00:01:38.530
OK great, thank you.

26
00:01:38.530 --> 00:01:42.700
This is how I’d predict a sales pattern
would go.

27
00:01:42.700 --> 00:01:47.110
I have to emphasise these are only speculative
results at the moment.

28
00:01:47.110 --> 00:01:53.680
The key words are: caution, adaptability,
and consolidation of main product lines – WebWare’s

29
00:01:53.680 --> 00:01:56.580
“cash cows,” if you like.

30
00:01:56.580 --> 00:02:00.340
It’s important to be flexible, yet reliable.

31
00:02:00.340 --> 00:02:08.480
Oh, and another thing is you need to improve
the delivery times on your online orders!

32
00:02:08.480 --> 00:02:09.910
I hope all that’s clear.

33
00:02:09.910 --> 00:02:11.939
Do you have any questions?

34
00:02:11.940 --> 00:02:16.470
No, thank you Sarah – that’s all very
clear – you’ve given us quite a lot to

35
00:02:16.470 --> 00:02:17.470
think about there!

36
00:02:17.470 --> 00:02:18.690
Yes, thanks a lot Sarah.

37
00:02:18.690 --> 00:02:22.870
We’ll be in touch over the next few days
to let you know about the appointment.

38
00:02:22.870 --> 00:02:24.090
Thank you both for your time.

39
00:02:24.090 --> 00:02:32.480
It’s been a pleasure meeting both of you.

40
00:02:32.480 --> 00:02:34.810
Bye!