انتظار/ استاندارد را بالا/پایین بردن
Setting a bar" or "setting the bar" means making a standard or level that other people or things will have to meet.
I try to set the bar very high for my students. I expect a lot out of them, and I think that's why they turn out to be so successful.
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Notice that you can "set a high bar" or "set the bar high", and the same for "set a low bar" or "set the bar low".
Someone can also "set the bar" without specifying whether it's high or low:
The first performance really set the bar for this whole competition
And you can "raise" or "lower" the bar:
His performance has raised the bar for everyone in the league
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