Complementors are businesses that directly sell a product ( or products ) or service ( or services ) that complement the product or service of another company by adding value to mutual customers; for example, Intel and Microsoft ( Pentium processors and Windows ) , or Microsoft and McAfee ( Microsoft Windows & McAfee anti - virus ) .
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Complementors are sometimes called "The Sixth Force" ( from Porter's Five Forces model ) , a term which was coined by Adam Brandenburger.
