above the line advertising or above the line advertising expenditures هزینه ی تبلیغ ( آگهی ) در رسانه های گروهی
[مدیریت خدمات بهداشتی و درمانی و اقتصاد سلامت] تبلیغات یک جانبه
relating to forms of advertising that will be seen by a lot of people, such as advertisements in newspapers and on television, rather than other forms of marketing
